About us

We are a brand which has been born into mother nature. It’s time to create a new feeling.

After looking at alternatives

Our journey began in 2018

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A perfect fit for your every day life

Designed to be versatile

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Simplicity in design and form

We’re just getting started

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Our incredible team are here for you

Nicole Williams

Company Director

“Profit in business comes from repeat customers; customers that boast about your product and service, and that bring friends.”

Bjorn Gunnarson

Head of Design

“Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.”

Charlotte Banks

Research & Development

“You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer focus can’t be copied.”

Sam Gallagher

Customer Support

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”

I’m so happy with the service from Shoptimizer – my order was delivered within 48 hours and the thought and care they put into their products really stands out. Plus, their support is just awesome!

Sean Walsh
London, UK
Fabulous top bought as a birthday gift for a friend who wears it almost every day. Smart packaging which looks exciting and special. Very good on delivery. Will purchase it again as a gift and for myself!

Astrid Sorensen
Oslo, Norway

In the press