About us
Generweld has supplied equipment for industrial use selling and hiring for over 25 years.
After looking at alternatives
Our journey began in 1996
Situated in Gauteng, Generweld is close to the industrial hub of South Africa, keeping ourselves updated with what today’s consumer needs. Generweld has supplied equipment for industrial use selling and hiring for over 25 years and we invite you to become part of our network of happy customers. Generweld is backed by pros in the industry who have both the skills and experience to help you make wise decisions for all your future projects. Do you know what equipment you need? We’ll help you select the best.


A perfect fit for your every day life
Proudly Partnering With the Best
Because we value the outcome of your next project we only provide the best in the business. Our history shows a long track record of partnering with some of the best brands in today’s industrial tool market.
Simplicity in design and form
What Do We Value?
Part of the reason we respect our brands is because the manufacturers believe in the same things we do. In all our services our goal is to showcase these qualities.

Our incredible team are here for you

Nicole Williams
Company Director
"Profit in business comes from repeat customers; customers that boast about your product and service, and that bring friends."

Bjorn Gunnarson
Head of Design
"Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you."

Charlotte Banks
Research & Development
"You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer focus can’t be copied."

Sam Gallagher
Customer Support
"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves."
I’m so happy with the service from Shoptimizer – my order was delivered within 48 hours and the thought and care they put into their products really stands out. Plus, their support is just awesome!

Sean Walsh
London, UK
Fabulous top bought as a birthday gift for a friend who wears it almost every day. Smart packaging which looks exciting and special. Very good on delivery. Will purchase it again as a gift and for myself!

Astrid Sorensen
Oslo, Norway
In the press
